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The business supplies sector has evolved dramatically over the last 20 years, most significantly in the independent dealer and reseller channel where companies have completely re-engineered their businesses and product and service offerings, and become increasingly disciplined in their choice of customer. As a result, the news is all good for the independent dealer channel – it is more diverse, more vibrant and more profitable than ever, and still controls by far the largest market share.
In a fragmented sector a "one size fits all approach" doesn't always offer the right fulfil the market needs...
OUR SOLUTION, and what sets us apart from other publications in the sector is that we deliver THREE high-quality focused publications.
Dealer Support and USP & Olé Magazines are designed to provide a complete marketing solution for the business supplies sector. Along with our online products, we are able to cater through specific publications and websites for all your marketing objectives.
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Dealer Support
A business management magazine written specifically for decision makers within the UK's independent office products dealerships. The magazine is designed to help them run their business more efficiently through business management and cutting edge industry information. Dealer Support was the first publication dedicated to dealers when it was set up in the early '90s. Today, it is the only industry-specific magazine that leads with a business management agenda.The magazine contains original information that 'feeds your brain and boosts your business.' It’s easy-to-read, with an intelligent, in-depth style that has kept our readers entertained and informed for more than a decade. Dealer Support's business management focus means it relates to readers at every level of their role.
Visit our website: www.dealersupport.co.uk
which provides up to the minute news, information, features, advice, as well as a growing and established online dealer community with forums, letters and caption competitions.
Click here to download our media pack
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USP
USP magazine is a must read. The only one of its kind in the business supplies sector, it is dedicated to the art of selling. It fills a gap in the market, and does a lot more besides! Filled with information that will interest sales people at all levels, USP magazine gives them editorial that aims at developing their skills, stimulating them and educating them to spot sales opportunities and stay ahead of their game.
Products and new products are the life-blood of any sector, and effective sales is the communication artery between the product producers and the product consumers. USP is unique. It's effective across all channels of distribution and is the only magazine dedicated to communicating product news and information. It includes articles, news, hints and tips to help them develop more effectively. It has a fun, exciting, lively design, with a sassy tone and feel.
Visit our website: www.uspmagazine.com
Which is packed with resources, information, promotions and news.
Click here to download our media pack
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Olé
Olé completes the circle in the office and business supplies sector by offering dealers an office lifestyle magazine for their own customers.
We are confident that a well implemented end user publication of this kind, can work extremely hard for dealers and suppliers by raising the value they deliver to their customers and by assisting the sales and marketing effort. At the heart of the solution is a regular magazine, packed full of must read 'office-lifestyle' content, delivered in a light-hearted, easy to read format:
Visit our website: www.olezine.co.uk to read current and back issues.
Click here to download our media pack
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Keep IT Real
Selling consumables has, until recently, been a passive sell, yet it remains the most lucrative part of a OEMs business, accounting for £4.5 billion per year in the UK and making up 47% of a dealer’s business. With fast moving lines and continuous lists of new products being launched it is difficult to keep up. Consequently there is a real need to keep sales people up-to-date.
Keep IT real is a one stop shop, designed to educate and inform sales people within resellers and dealers, and by default distributors, with regard to opportunities and current status within the consumables sector. We showcase increased margin opportunities, develop confidence in the product quality thus building loyalty of the end-users, and follow technological advances that are revolutionising the industry. It’s a must read for any dealership.
Click here to download our media pack
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